Hip & Simple

Creativity for Everyday Life

City of Irondale Branding

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Scope: The city of Irondale, Alabama engaged with a student design agency course. We worked in groups of 3 students to address our objectives and prepare a branding solution presentation for the city officials and key stake holders. We named our project “Natural Legacy”. Our intent and mission was to 1) bring a clear identity to the city with a unified design. 2) Develop a fresh, new look that supports the growth and possibilities for Irondale. 3) Focus on nature and all there is to explore in Irondale. 4) Remember the legacy and history of the city.

Deliverables:  New logo, branded templates for social media, example marketing mock ups, city signage and a tourism proposal for the city.

Role(s):  Graphic designer, copywriting, client communication and management.

These are the elements of the presentation that I held a key responsibility in executing and designing:

Capturing Joy with Kristen Duke

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Scope: Over the course of several years, I worked with Kristen Duke of Capturing-Joy.com to create digital branding, marketing and distribution material for her brand. Capturing Joy is a lifestyle blog focused on spreading joy, photography tips, recipies, family friendly activities, etc. Kristen’s brand is very bright and colorful.

Deliverables:  Logo and website rebranding, digital printable calendars, a series of lunchbox jokes, scripture and song memorization designs, eBooks and eNewsletter layout and maintenance.

Role(s):  Graphic designer, copywriting, client communication and management.

Leigh Anne Wilkes // Your Homebased Mom

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Scope: Over the course of several years, I worked with Leigh Anne Wilkes of yourhomebasedmom.com to create digital branding, marketing and distribution material for her brand. Yourhomebasedmom.com is a lifestyle blog featuring recipes the original style of the site was bright and colorful but Leigh Anne rebranded for a more crisp, fresh and neutral look.

Deliverables:  Digital creation of media kits, printable offers, web assets, eBooks (ranging from 10 – 100 pages) and eNewsletter layout and maintenance.

Role(s):  Graphic designer, client communication and management.

UAB IT // Talent Management

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Scope: Provide a consistent path of information to onboard new employees. Wanted to showcase our expertise as well as culture. Result: Increased education for new hires, culture building for current employees and repeatable process with little maintenance.

Deliverables:  Print collateral, web, video, event planning and execution

Role(s): Creative lead, copywriting, graphic designer, animation, videography, web design, project management, project maintenance, client communication and management.

 

UAB IT // Information Security Awareness Campaign

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Scope: Increase security awareness for UAB. Develop repeatable process for ongoing use and updated designs.  The initial campaign kick off required extensive research for content in addition to the design work.

Role(s): Creative Lead, copywriting, graphic designer, animation, web design, project management, project maintenance, client communication and management.

Deliverables: Web toolkit, campus digital signage, printable posters, social media and eNewsletter graphics. Below is a sampling of these deliverables.

 

See more of our security video’s that I oversaw production and provided graphics, animation, filming and editing to complete.

What My Clients Are Saying

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