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Hip & Simple

Creativity for Everyday Life

City of Irondale Branding

April 11, 2018 by Jessika Leave a Comment

Scope: The city of Irondale, Alabama engaged with a student design agency course. We worked in groups of 3 students to address our objectives and prepare a branding solution presentation for the city officials and key stake holders. We named our project “Natural Legacy”. Our intent and mission was to 1) bring a clear identity to the city with a unified design. 2) Develop a fresh, new look that supports the growth and possibilities for Irondale. 3) Focus on nature and all there is to explore in Irondale. 4) Remember the legacy and history of the city.

Deliverables:  New logo, branded templates for social media, example marketing mock ups, city signage and a tourism proposal for the city.

Role(s):  Graphic designer, copywriting, client communication and management.

These are the elements of the presentation that I held a key responsibility in executing and designing:

Capturing Joy with Kristen Duke

April 10, 2018 by Jessika Leave a Comment

Scope: Over the course of several years, I worked with Kristen Duke of Capturing-Joy.com to create digital branding, marketing and distribution material for her brand. Capturing Joy is a lifestyle blog focused on spreading joy, photography tips, recipies, family friendly activities, etc. Kristen’s brand is very bright and colorful.

Deliverables:  Logo and website rebranding, digital printable calendars, a series of lunchbox jokes, scripture and song memorization designs, eBooks and eNewsletter layout and maintenance.

Role(s):  Graphic designer, copywriting, client communication and management.

Leigh Anne Wilkes // Your Homebased Mom

April 10, 2018 by Jessika Leave a Comment

Scope: Over the course of several years, I worked with Leigh Anne Wilkes of yourhomebasedmom.com to create digital branding, marketing and distribution material for her brand. Yourhomebasedmom.com is a lifestyle blog featuring recipes the original style of the site was bright and colorful but Leigh Anne rebranded for a more crisp, fresh and neutral look.

Deliverables:  Digital creation of media kits, printable offers, web assets, eBooks (ranging from 10 – 100 pages) and eNewsletter layout and maintenance.

Role(s):  Graphic designer, client communication and management.

UAB IT // Talent Management

April 7, 2018 by Jessika Leave a Comment

Scope: Provide a consistent path of information to onboard new employees. Wanted to showcase our expertise as well as culture. Result: Increased education for new hires, culture building for current employees and repeatable process with little maintenance.

Deliverables:  Print collateral, web, video, event planning and execution

Role(s): Creative lead, copywriting, graphic designer, animation, videography, web design, project management, project maintenance, client communication and management.

 

UAB IT // Information Security Awareness Campaign

April 6, 2018 by Jessika Leave a Comment

Scope: Increase security awareness for UAB. Develop repeatable process for ongoing use and updated designs.  The initial campaign kick off required extensive research for content in addition to the design work.

Role(s): Creative Lead, copywriting, graphic designer, animation, web design, project management, project maintenance, client communication and management.

Deliverables: Web toolkit, campus digital signage, printable posters, social media and eNewsletter graphics. Below is a sampling of these deliverables.

 

See more of our security video’s that I oversaw production and provided graphics, animation, filming and editing to complete.

What My Clients Are Saying

  • I needed a rush printable for a sponsored post and Hip and Simple was able to help me and provide such a cute product. My new favorite!

  • We trusted Jessika with our wedding and she did a great job. I love reliving our big day through her photography.

  • My family showed up to our photography session grumpy. I was stressed and worried we wouldn't get the pictures I was hoping for. Jessika worked with my kids (and husband) and the pictures were great. She was able to capture their personality and great family photos for our living room and holiday cards.

  • I've used Jessika for a few different flyer designs and she produces fresh, modern designs that fit exactly what I need. She works well for my timeline and budget. I look forward to working with her more in the future.

  • I've used Jessika for many different design jobs; printables, website button design, newsletter design, ebooks, etc. I love her turnaround time and quality.

  • Easy to work with and flexible. Does a great job of capturing my vision and creating printables that I can offer my readers. A great resource for design but also research, newsletter design, ConvertKit, social media, WordPress, virtual assisting, etc.

  • Jessika, you make my life too easy!!! You are great to work with on design, web and even personalized wood gifts. Thank you!

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xo Jessika

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