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JESSIKA REED

Hip & Simple Creativity

Educational and Branding: Capturing Joy with Kristen Duke

Scope: Over the course of several years, I worked with Kristen Duke of Capturing-Joy.com to create digital branding, marketing and distribution material for her brand. Capturing Joy is a lifestyle blog focused on spreading joy, photography tips, recipies, family friendly activities, etc. Kristen’s brand is very bright and colorful.

Deliverables:  Logo and website rebranding, digital printable calendars, a series of lunchbox jokes, scripture and song memorization designs, eBooks and eNewsletter layout and maintenance.

Role(s):  Graphic designer, copywriting, client communication and management.

I have also created several memorization aides for Kristen that encourage her readers (and their children) to memorize songs and scriptures using visual design and text layout.

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