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JESSIKA REED

Hip & Simple Creativity

Branding: City of Irondale

City of Irondale, Alabama

Agency: Bloom Studios, UAB graphic design educational agency
Role: Graphic Design, Copywritting, Client Communication and Project Management
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The city of Irondale, Alabama engaged with a student design agency course. We worked in groups of 3 students to address our objectives and prepare a branding solution presentation for the city officials and key stakeholders. We named our project “Natural Legacy”. Our intent and mission were to 1) bring a clear identity to the city with a unified design. 2) Develop a fresh, new look that supports the growth and possibilities for Irondale. 3) Focus on nature and all there is to explore in Irondale. 4) Remember the legacy and history of the city.

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