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JESSIKA REED

Hip & Simple Creativity

Marketing Campaign: UAB TechConnect

TechConnect image on computer screen
TechConnect new student postcard
TechConnect Website
TechConnect window vinyl display
TechConnect sandwich board in Hill Student Center
New student orientation parent in front of TechConnect store
Dell merchandise

TechConnect

In-House: UAB IT Communications & Marketing
Role: Graphic Design, Creative Direction and Project Management
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The University of Alabama at Birmingham has a retail technology store on campus. TechConnect aims to provide on-campus sales and service. For the 2019 marketing campaign, I serve as the graphic designer and provide creative direction and oversight for the development of other assets such as photography and website to ensure our project meets our timelines and our client needs.

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